Golden Rules for Financial Bliss

Thou Shalt Plan and then Act

  • Start with setting financial goals and creating a financial roadmap with timelines to reach those goals.
  • Learn the value of compounding
  • Follow the Budget
  • Review it periodically

Though Shall Save and Invest Wisely

  • “Pay yourself first”
  • Make sure money is set aside for emergencies
  • Understand “how”, “where”, “when” to invest

Thou Shalt Not Overspend

  • Don’t spend more than you earn
  • It is not simple to practice and demands great deal of restraint
  • Don’t be driven by temptations or what your neighbours are doing
  • Learn when to Buy OR Lease OR Rent a home to live / car

Thou Shalt Plan to Neutralise Inflation

  • Inflation is a reality of every economy
  • It eats away a part of your earnings
  • Prudent Investments can negate inflation impact

Thou Shalt Limit Debt

  •  Limit your debt
  •  Best way is not to have any debt with exception for buying a house
  • Take out loans, pay off bill and credit card balances on time
  • Delayed payments would impact credit score and make future debt costly

 Thou Shalt Teach Thy Children about Money

  •  Good parenting would always include teaching your children about the value of money and how to save, invest and spend wisely
  • Parenting goes beyond providing support, food, home and school education to your children

Thou Shalt Buy Insurance

Thou Shalt Plan For Retirement

  • You may not be earning regularly for your whole life
  • Determine how much money is needed for expected years in retirement
  • Investing is only one part of planning for retirement

Thou Shalt Have  a Will

  • Provide comfort and happiness to your loved ones
  • Protect the assets you have created and ensure your wishes are followed when you die
  • Making a Will or Trust is important
  • It can save your heirs considerable time and expense when you are not around

Thou Shalt Donate

  • Think beyond income-tax deductions
  • It creates goodwill and satisfaction of contributing to your community
  • You can also donate your Time, Energy and Skills
  • Achieve a sense of accomplishment and satisfaction which are priceless

Develop and follow your own value system for financial discipline

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Financial Literacy


Everyone earns and spends money.

Most of us save a part of it and invest it depending on one’s understanding of the available saving options. 

 Does everyone invest his/her savings wisely? 

Unfortunately the answer is NO.  

Why is it so? 

Simply put, Investors need to know basic finance before they start investing.

And most of the investors do not have the time or inclination to learn finance.

To a common man, finance is boring and numbers are confusing.

Not everyone is interested in financial calculations, magical compounding, complex interest rates, or the jargon in product documents. Finance is as complex as any other technical subject could be.

There is no need for a common investor to understand these financial intricacies.

What is needed to know is the basic understanding of investments, in simple clear terms, before taking simple investment decisions.

Unfortunately, there is dearth of simply understandable financial literacy avenues in the market.  Even the most reputed, established and capable financial intermediaries (Banks, Insurance Companies, Mutual Funds, Brokers, etc.) indulge into jargon pedalling when it comes to financial literacy.  Most of these financial market players hawk their financial literacy efforts, more to gain on their social responsibility image and to look positive.  Their financial literacy exercise lack the desired focus on the basics, before the jargon filled literature that are full of numbers, charts and tables.

Investors need simple products and easy rules to decide. The proof is amply demonstrated that a vast majority of investors still prefer Bank deposits.


Bank deposits are simplest among various products available to investors. Bank deposits are easy to understand, considered safe and dependable, whenever needed. These are preferred by large numbers, disregarding even the lower rate of return.

As one graduates from Bank to other financial markets, the scenario changes drastically.  Whether it is Insurance or Mutual Funds, products varies vastly in range, product features, objectives, risk and return, service standards, etc. Most of these players are basically focused on volumes and sales oriented, driven by their fee based models. Mis-selling by Insurance brokers/agents and Mutual Fund distributors is rampant.  While higher ‘returns’ are projected very enthusiastically, return of the principal itself is shrouded.

It is where the knowledge of investment basics becomes substantially importance. Investor need to choose a product, if he/she can understand the product’s features and parameters, comparatively among other options. Most of the investors fail to grasp this because they are unable to separate the basic fundamentals in finance from the complexities. Financial literacy ought to begin with the basics to facilitate understanding the differentiation of one market/product to another.

There is marked reluctance on the part of common investors also to go out and acquire even the most basic financial literacy.  It primarily comes from one’s past where investment decisions were taken based on own or family experience in managing finance. Knowledge of finance available within the family in those times and/or that level could have proved right.  However, it needs to be updated and upgraded to fully exploit the potential offered by varied options with multiple complex products available now.

Whatever profession or business, we finally choose for ourselves, the essential part of earning and saving remains common to all vocations.

How well are we equipped to do it will determine how well we are placed at the time of our retirement. At the end of the day, money matters a lot.

Is it not ironical that while elementary knowledge of all academic subjects is considered essential to learn for a child, basic knowledge of a practical subject having life long utility i.e. finance is not part of our school education?

Financial Literacy is all about understanding

how the money works and how to manage it


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Never too early

One should get start the financial planning

 to live a stress-free life ahead.


It’s Never too Early to Save

Normally, people tend to defer financial planning towards their mid-life or when they are approaching the retirement age.  There cannot be a bigger financial folly bigger than this.

Don’t be tempted by your current comfortable financial position.  Your current salary could be adequate enough to meeting your expenses, especially when you are unmarried or recently married with no kids.  This comfort is bound to shrink gradually.  So be proactive. Discipline yourselves to save something for tomorrow and invest wisely.

If you’re in your early adulthood and are starting off on your first ever employment, then this one is for you.

Start saving right now.     

Because the sooner you begin, the better equipped you will be to deal with future uncertainties.

  • Cost of healthcare for you and your family will be constantly rising,
  • Cost of education for your child will be steadily on the rise,
  • Your dream house will cost you more with the passage of time,
  • You would celebrate your children’s marriage in a style,
  • Your expenses are again going increase steadily,
  • Your life style expenses, like foreign trip, would go up.
  • Last but not the least, you need to be well prepared with contingency funds.

Life is full of uncertainties, which creates financial stress also.  Pain of such stress is greatly reduced with smooth financial position.

No matter what age you are, there are steps you can take that will help you secure your financial security. M4Money can put you on the right path, whether you’re just entering the workforce or beginning to contemplate a long retirement.

  • If you are in 20s : Now is a great time to start thinking about retirement when time is on your side.
  • If you are in 30s : Don’t procrastinate further! It’s time to get serious about your financial future.
  • If you are in 40s : It’s time to take stock of what you have and review your goals.
  • If you are in 50s : It’s never too late to begin planning for retirement, but time is of essence.

With the magic of compounding interest, your investments will yield handsome returns over a longer period. For example, saving Rs.1000 p.m. from the age of 25 years will yield.) retirement fund of Rs.38 lacs (assumed rate of return – 10% p.a). It will be substantially reduced at only Rs.23 lacs, i.e. 60% lower, when such saving is delayed by five years i.e. age of 30 years. Similarly, a retirement corpus of crore will need saving of Rs.2613 p.m. at the age of 25 years, which will go up to Rs.4388 p.m. if one start it at the age of 30.  Impact of compounding gets stronger and stronger with longer time horizons.

Everybody craves for freedom from financial worries.  Only those who start financial planning early will be able to actually achieve it.

Never too early!

Get started and reap dividend of life long happiness


Financial Planning – Why

 Financial Planning – WHY?

“Needs” of human life are eternal till the day we live. Brutal needs include food, clothing, shelter and medical help.  These basic survival or sustenance needs are supplemented by needs for comforts of life as well as towards luxuries. Basic ingredient for meeting our “needs” is money i.e. finance. As the “needs” are eternal, need for money is directly linked to satiate those “needs” and is also eternal. So, an individual also need to ensure availability of money to him/herself for meeting these “needs”.

“Financial Planning”, in its essence, is this exercise of a conscious plan, efforts and actions to ensure money supply  – in “adequate” measures and on “regular basis”.

Every individual has specific needs as well as preferences. Our individual circumstances also impact and determine our priorities and choices. What could be a ‘comfort’ to someone may be ‘luxury’ for someone-else or vice versa.  Nature of need also undergoes change with the change in life stages. Elementary education would be a basic need for everyone till the young age; thereafter, college and higher education becomes an add-on option. In child age, nutritious food needs are higher; in young age, medical expenses are lower, which gradually increases and become sustenance necessity, as our age advances. One simple home structure for everyone is a basic ‘shelter’ need whereas a house with all modern amenities is for ‘comfortable’ living and a large mansion would be a ‘luxury’.

Similarly, our options as to how to source the “money” are also conditioned and determined by our own situation and circumstances as well as background – educational, economic & family, etc. Each of us is uniquely placed, though may be categorised into some common sub-group, like salaried/self-employed/business persons and young/middle aged/senior citizens, etc.

“Financial Planning” would align the “needs” with ‘income” and cashflow at various life stages. Adequacy of money would thus be determined by the nature and our preferences for particular needs as well as available income sources.  Its regularity would be ensured by proper and advance “Financial Planning”.

“Needs” would vary over a period of time, due to – Inflation, Changing Lifestyles and Retirement.

Inflation – Inflation is a reality and would causes fall in purchasing power of money over a period of time. Financial planning would help us to be better prepared to deal with the impact of inflation, more especially in our retirement years. One may have adequate money in today’s date which may be considered adequate to meeting future needs also.  But its income generating potential diminishes which is adversely impacted by inflation.

Changing Lifestyle – Every individual would upgrade his/her standard of living and lifestyle, commensurate to increase in his/her disposable income. After meeting his/her necessities’, he/she would progressively opt for ‘comforts’ and then to ‘luxuries’. Financial planning plays a key role in helping individuals and families not only to upgrade but to also maintain their lifestyle.

Retirement – Planning for our retirement is a compelling need. The length of retired life is also gradually increasing.  Average life expectancy is improving, enabled by medical advancement as well higher health consciousness, healthy diet and regular physical activity. Responsibility to ensure we have a regular income during our retirement years is no one else’s but ours. Financial planning helps prepare for this important phase of life, in ensuring generation of sufficient income.

Quite simply, proper management of our finances will help us to meet our life goals… whether that means buying a home, educating your children, being able to enjoy your retirement or providing for your loved ones financially should death, dread or disability prevent you from doing so. Growing financial world offers multiple avenues and large range of products – investment and debt, with their own characteristics. For optimal results, all Individuals need regular professional guidance to strategize and manage their finances, align their assets with financial goals and an unbiased insight on money related issues such as savings, investments, insurance, mortgages, estate planning, taxes and retirement, Will preparation, etc.

Essentially, a financial plan is a map or disciplined action plan of money management with a set of objectives, using financial products and services, towards achieving your life goals. There is a myth that it is really not possible to fulfil one’s all aspirations or dreams without having a high salary or belonging to a rich family. By definition financial planning is about planning a strategy to help you to achieve the life you’ve imagined for you and your family.

Why Financial Planning is important – Simply to attain your financial goals.

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